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 4.7 based on 4,000+ reviews

Primrose | Romantic Floral Midi Dress

Primrose | Romantic Floral Midi Dress

$281.99 $84.99 Save 69%
RETIREMENT SALE ENDS TODAY

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RETIREMENT SALE UPDATE: Our stock is limited, if the 'ADD TO CART' button still works, there is still some stock left!

Feel Effortlessly Feminine in a Dress Made for Beautiful Moments

Some pieces simply make you feel lovely the moment you slip them on. This flowing floral midi dress brings together soft elegance and easy comfort, so you look polished without any fuss. It is the kind of dress that turns an ordinary day into something a little more special.

Why You'll Love It

✓ Flattering Fit — The fitted bodice and full, flowing skirt gently shape your figure and create a graceful, feminine silhouette.

✓ Effortless Elegance — The delicate watercolour floral print feels refined and timeless, perfect for celebrations, garden parties or warm summer evenings.

✓ Comfortable to Wear — Lightweight and airy with adjustable straps, it moves with you and keeps you feeling at ease all day long.

✓ Versatile Style — Dress it up with heels for a special occasion or pair with sandals for a relaxed, elegant daytime look.

✓ Confidence in Every Step — Designed to flatter and feel beautiful, so you can enjoy your day knowing you look your very best.

This is the dress you will reach for whenever you want to feel beautiful and put-together with no effort at all. Elegant, comfortable and endlessly wearable, it earns its place as a favourite in your wardrobe season after season. Add it to your collection today and enjoy feeling confident at every occasion.

30-DAY MONEY-BACK GUARANTEE

We offer a 30 day money-back guarantee if you are not happy with your order for any reason.

FREE SHIPPING WITHIN AUSTRALIA

Do you live in Australia? Then your order is shipped for free. Delivery is handled by Australia Post, or another well-known shipping service provider.

4000+ SATISFIED CUSTOMERS

Lily&Grace have over 4000+satisfied customers and is rated 4.7/5.0.

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RETIREMENT SALE

After 30 wonderful years in Melbourne, the time has come for us to close this chapter and begin a new one.

As a heartfelt thank you for all your incredible support and loyalty over the years, we’re offering up to 80% OFF everything in our retirement sale.

Once these pieces are gone, they truly won’t be coming back — so don’t miss your chance to shop your favourites before they’re gone for good.

Thank you for being part of our beautiful journey. Your support has meant more to us than we can put into words.

With love,
Lily & Grace

LOVED BY OUR CUSTOMERS

Sarah M. | Melbourne, VIC

“Absolutely loved my order from Lily&Grace. The quality was even better than I expected, and everything arrived beautifully packed. The fit was lovely and I’ll definitely be shopping here again.”

Sarah M. | Melbourne, VIC

Linda R. | Brisbane, QLD

“Such a beautiful boutique! I found exactly what I was looking for and the whole shopping experience was so easy. The clothing feels lovely and looks even better in person.”

Linda R. | Brisbane, QLD

Karen & Michael T. | Perth, WA

“We're so happy with our purchase from Lily&Grace. The style is elegant, comfortable and perfect for everyday wear. We've already had several compliments!”

Karen & Michael T. | Perth, WA

Julie W. | Adelaide, SA

“My order was processed and delivered quickly, and I am extremely happy with the clothes I received.”

Julie W. | Adelaide, SA

Michelle P. | Sydney, NSW

“Very impressed with my purchase. The quality, style and attention to detail were fantastic. I’ll definitely be ordering again.”

Michelle P. | Sydney, NSW

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