Our Story — After 30 Years, It's Time to Say Goodbye

After 30 years, Lily & Grace are closing their doors. Everything must go.
Lily and Grace standing together in their boutique

Lily (left) and Grace (right), Melbourne, 2026.

After thirty years, two best friends, and one little boutique — it’s time to say goodbye.

This is our story. And our final sale.

We met in 1994 at the Kew Recreation Centre in Melbourne.

We were both swimming instructors — Lily in the mornings, Grace in the afternoons. We’d overlap during the lunchtime lap sessions, sitting on the plastic chairs by the deep end, eating sandwiches out of Tupperware and talking about everything.

We talked about the kids we taught. About the older women in the aqua aerobics classes who apologised for how they looked in their swimsuits — every single session. About our own bodies, which were already changing in ways we hadn’t expected at 35.

We talked about how strange it was that swimwear — something so many women need — was designed as if most women didn’t exist. Too skimpy. Too tight. Too small. And if you weren’t a size 10, your options were a black one-piece or a black one-piece.

We didn’t know it then, but those conversations at the deep end of a council swimming pool would change both our lives.

“We saw the ‘For Sale’ sign and looked at each other. We didn’t even need to say it out loud.”

It was a Thursday night, late, sometime in 1996. We were driving home from work together — we always carpooled on Thursdays. Grace was driving. Lily was half asleep in the passenger seat.

And there it was. A small boutique on a quiet street, lights still on inside, with a handwritten “For Sale” sign in the window.

Grace slowed down. Lily sat up.

We didn’t say anything for about ten seconds. Then Lily said: “We should buy that.” And Grace said: “I know.”

Six weeks later, Lily & Grace opened its doors.

We had no business plan. No retail experience. No funding beyond what we’d saved from years of teaching swimming. What we had was a very clear idea of what we wanted to make: swimwear for women who’d been ignored by every other swimwear brand. Women over 40. Women over 50. Women in sizes the industry pretended didn’t exist. Women who loved the water but had stopped getting in it.

Women like us.

The Lily and Grace boutique

The tankini wasn’t our idea from the start. In the early years, we sold one-pieces. Nice ones — better than what the department stores had — but still one-pieces.

It was our customers who taught us.

They’d come into the shop and try things on and say the same things, over and over:

“I love it, but I can’t get to the bathroom in this.”
“It fits my top but not my bottom. Or my bottom but not my top.”
“I just wish there was something that covered my tummy without squeezing it.”

So we started experimenting. We worked with a local seamstress — June, bless her — and we prototyped what we called “the in-between.” Longer than a bikini top, separate from the bottom, loose enough to drape but structured enough to stay put.

The first woman who tried it on — a regular named Barbara, size 18, hadn’t swum in three years — looked in the mirror and started crying.

That’s when we knew.

We’ve sold thousands of tankinis since then. They’ve become our signature, the thing Lily & Grace is known for. Every single one is designed by two women who spent their twenties and thirties standing at the edge of a pool watching other women struggle with swimwear that wasn’t made for them.

Every single one starts with the same question we’ve been asking since 1994: “Would WE feel good wearing this?”

What We Put Into Every Tankini

People ask us what makes our tankinis different. After thirty years, we’ve boiled it down to five things we never compromise on:

The length.

Our tops fall to mid-hip. Not cropped at the waist where most women carry weight — that’s exactly where you DON’T want a hemline. The extra length means the fabric drapes over your tummy naturally, without you thinking about it.

Two pieces, two sizes.

A size 14 top and a size 20 bottom? That’s not a problem — that’s the point. Your body isn’t one size, and your swimwear shouldn’t force you to pretend it is.

No compression.

We’ve never put a “tummy control” panel in any of our designs and we never will. Coverage should come from draping, not squeezing. You should feel comfortable from the first second to the last.

Real fabric.

Double-lined, chlorine-resistant, and thick enough that you’ll never worry about it going see-through when wet. It holds its shape wash after wash. We know because we’ve been testing the same fabric in chlorinated pools for fifteen years.

Every size, every colour.

Our full range — sizes 8 to 26 — comes in every colour and print we make. A size 22 woman gets the same coral pink, the same ocean blue, the same floral print as a size 10. That was a promise we made on day one and we’ve never broken it.

Over thirty years, thousands of women have walked through our doors or ordered from our website. We’ve kept every letter, every email, every handwritten card. Here are a few of our favourites.

★★★★★
“I haven’t worn a swimsuit in eight years. I ordered a tankini from Lily & Grace expecting to return it. I’ve now bought three more. I wore one to my granddaughter’s pool party and actually got in the water for the first time in years. I cried happy tears in the car on the way home.”
— Margaret, 64, Brisbane
★★★★★
“I’m a size 22 on the bottom and 16 on top. Finding swimwear has always been humiliating. This is the first time I’ve felt like the swimwear was made for MY body. Thank you Lily. Thank you Grace.”
— Sandra, 58, Perth
★★★★★
“My husband said I looked beautiful. I nearly fell over. It’s just a tankini, but it’s given me my summers back.”
— Lorraine, 67, Gold Coast
★★★★★
“I showed Lily & Grace to my aqua aerobics group. Four of us ordered. All different sizes. Every single one fit perfectly. That has never happened with any brand.”
— Roslyn, 63, Cairns
★★★★★
“The bathroom thing alone is worth it. I know it sounds silly, but if you’ve ever tried to peel off a wet one-piece in a public toilet — you know.”
— Judy, 63, Adelaide
“Our bodies are tired. Thirty years of early mornings, long days, and quiet afternoons in the shop. It’s time.”

We’re both 65 now.

It’s strange to write that. In our heads we’re still the two women eating sandwiches by the deep end, complaining about swimwear and dreaming about something better.

But our bodies know the truth. Thirty years of early mornings. Thirty years of standing on our feet in the shop. Long, beautiful days followed by quiet afternoons where we’d sit behind the counter and listen to the radio and wait for the bell above the door to ring.

We’ve loved every minute of it. But it’s time.

We’re retiring.

The boutique will close at the end of summer. The website will follow. And then Lily & Grace — the little shop two swimming instructors built because a “For Sale” sign caught their eye on a Thursday night — will be a memory.

But before we go, we want to do one last thing.

Our Farewell Sale

We’re putting our entire bestselling collection on sale one final time. Every tankini, every bikini, every piece we’ve ever been proud of — at prices we’ve never offered before.

This isn’t a marketing trick. There’s no “last chance, act now” countdown timer. We’re simply two women clearing the shelves of a shop we’ve loved for thirty years, and we’d rather our swimwear ends up on real women at real beaches than in a warehouse somewhere.

Once it’s gone, it’s gone. We won’t be restocking. We won’t be reopening. This is genuinely the last time you’ll be able to buy Lily & Grace.

🏷️ UP TO 50% OFF EVERYTHING
Our entire bestselling collection — tankinis, plus-size tankinis, and bikinis — at our lowest prices ever. Every size, every colour, while stocks last. No code needed.
Shop the Farewell Sale →

What would you like to browse?

Woman wearing a Lily and Grace tankini UP TO 50% OFF

Tankinis

Our signature piece. Sizes 8–26.

From $64.95

Shop Tankinis →
Woman in a plus-size Lily and Grace tankini UP TO 50% OFF

Plus-Size Tankinis

Designed for sizes 16–26. Same quality, same love.

From $64.95

Shop Plus-Size →
Woman wearing a Lily and Grace swimsuit UP TO 50% OFF

Bikinis

For the women who’ve always loved less coverage.

From $64.99

Shop Bikinis →
📏
Worried about fit?

Detailed size guide with every product. Order two sizes — returns are free.

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Need it quickly?

We ship from Melbourne with tracking. Most orders arrive within 5–8 business days.

↩️
What if it doesn’t fit?

Free 30-day returns. No questions asked. We’ve always done it this way.

Thank you.

For thirty years of trust. For every email that made us cry. For every woman who walked into our little shop nervous and walked out smiling.

We started this because we believed every woman deserves to feel good in the water. We’re ending it knowing that thousands of women felt exactly that.

This summer, we’ll be at the beach too. Retired, finally. In our own tankinis, obviously.

We hope to see you in the water.

With all our love,

Lily & Grace 🤍
Melbourne, 2026
Lily and Grace together

Thirty Years of Love. One Final Sale.

Shop the farewell collection before it’s gone — every bestseller, every size, at our lowest prices ever.

Shop the Farewell Sale →
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  • ↩️ Free 30-Day Returns
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  • 🏷️ Final Sale — No Restock